Miles of
Hope is the only national program to combine
the proven power of posters with the effectiveness
of vehicle graphics to address our greatest
national crisis: Missing Children.
Basic
platform and enclosed van are the most popular
types of larger trucks. More than
five million large
trucks travel more than 115 billion miles annually,
averaging 22.8 thousand miles per truck. 15% of
these trucks are "for-hire" trucks, which
contribute
42% of the truck miles.
Truck
use has increased significantly in the last 5 years.
Between 1987 and 1992, the total miles traveled
increased by 49 percent. Nearly 1,500,000 new truck
tractors were registered in 1997.
Trucks
-- Are a hard-hitting new medium
Statistics show, on average, a
single trailer makes 10
million impressions annually. With reflective
film,
a trailer makes 14 million impressions!
An American Trucking Association survey found:
96% of respondents
noticed the message displayed on trucks
98% said fleet
graphics created a positive
image for the company
96% said fleet
graphics had more impact
than billboards
99% of police
surveyed report that pictures of the child are
the most important tool for locating a missing
child.
A child is reported
missing every 18 seconds.
|
